Freelance SEO and Generative AI Consultant: Optimize Your Content for AI
Today, being well ranked on the Web is not a luxury, but a necessity.
Take your website to the next level with generative AI. I am a freelance SEO consultant specializing in content optimization, helping you maximize your visibility and reach your target audience.
SAIO, GAIO and GEO, What are we talking about?
Acronyms SAIO (Search AI Optimization), GAIO (Generative AI Optimization) and GEO (Generative Engine Optimization) represent the new approaches to SEO and content optimization, emerging with the rise of Large Language Models (LLMs).
Understanding the “New SEO” in the Age of AI
The arrival of conversational AI (Perplexity,
You.com,
Search GPT
and
Gemini)
radically transforms the way we interact with Web search.
Search engines,
like Google or Bing,
have understood this and are now integrating conversational AI for certain queries and rankings.
Adapting to this new playing field has become an absolute necessity to remain visible and attract new customers.
In addition to being a real entity on the web, your brand must be visible, known and recognized to be chosen by chatbots, in addition to traditional search engines.
The Revolutionary Impact of Generative AI and Chatbots on Online Search
The emergence of generative AI and chatbots has profoundly transformed the field of online research.
Traditional search engines are now evolving into “answer engines,” responding to users’ growing demand for direct answers and conversational interactions, rather than just a list of blue links.
The distinction between chatbots and AI-powered search engines is becoming increasingly blurred.
While the integration of AI into search is not new, the arrival of generative AI and chatbots is causing a complete overhaul of how search engines operate.
For the first time, users can interact conversationally with AI, pushing leaders like Google and Microsoft to evolve to meet these new expectations.
Optimizing for one search engine is no longer enough.
This ever-changing landscape, where search and AI are converging, presents unique challenges and opportunities for marketers, content creators, and website owners.
Optimizing for one search engine is no longer enough: it is now necessary to target multiple platforms,
each with its own specific users,
demographics and intentions.
SEO in the era of Gemini and ChatGPT: a new deal
Traditional SEO is no longer enough in the era of large language models (LLMs) like Gemini and ChatGPT. These AIs are revolutionizing the way people search for and consume information. Here’s why traditional SEO is outdated and what techniques are now essential:
The "Traditional SEO" is somewhere outdated because:
- LLMs aren't just about keywords: they understand the context, nuances and intentions behind queries. Simple keyword stuffing is no longer enough.
- LLMs focus on quality and reliability.
- LLMs can generate content : This means that competition for organic traffic is more intense than ever.
➡️ LLMs learn by analyzing huge amounts of text data. To maximize your chances of being cited by LLMs, it is essential to:
- Create high-quality content
- Spread it on reference sources
- Ensure it is accessible and reliable.
Why hire an SEO consultant specializing in AI in 2025?
Understanding intentions, semantic analysis, EEAT, the branding (identity and brand name on the Web) and creating AI-optimized content have become essential skills to stay relevant in 2025.
The world of SEO has undergone a significant transformation thanks to advances in artificial intelligence (AI).
Search engines have adopted large language models (LLMs) like BERT or MUM for more advanced content understanding and ranking.
However, the emergence of ChatGPT in 2022 has accelerated the use of generative AI, redefining how content is not only understood, but also generated and interpreted by now-generating search engines.
Examples of the integration of generative AI and chatbots in search engines
Google AI Overview
Google has integrated chatbot features into its search engine via SGE (Search Generative Experience, now AI Overview), allowing it to provide direct answers and engage in conversational searches for certain queries.
Bing
Bing introduced a chatbot named “Copilot, formerly Bing Chat,” using ChatGPT technology to offer conversational responses and provide detailed information.
YouChat
YouChat on You.com is a search engine that delivers conversational answers and allows you to ask additional questions to further your search.
Perplexity AI
This chatbot works like a search engine by focusing on information sources, websites and quotes to answer users' questions.
In this context, calling in an SEO consultant specialized in new technologies becomes essential for several reasons:
1. Understanding modern algorithms
Search engines like Google are increasingly integrating AI to analyze content. An SEO consultant knows how to optimize your site so that it ranks well.
2. Optimizing for LLMs (Large Language Models)
LLMs change the way content is interpreted and presented in search results. A consultant knows how to structure and write content that not only attracts search engines, but also engages users effectively.
3. Adapt to emerging trends
The digital landscape is constantly evolving, with emerging technologies such as SAIO (Search AI Optimization), GAIO (Generative AI Optimization) and GEO (Generative Engine Optimization).
A specialized consultant can help you stay on top of these trends and adapt your visibility strategies accordingly; whether local, national or international.
4. Améliorer l'expérience utilisateur
L'IA ne se contente pas d'optimiser le contenu pour les moteurs de recherche, elle cherche à améliorer également l'expérience utilisateur.
An SEO consultant specializing in AI understands how these two aspects are linked and works to improve your
EEAT (Experience, expertise, authoritativeness & trustworthiness) and brand identity, leading to better user retention and higher conversion rates.
5. Create multi-channel and multi-modal strategies
With AI, optimization is no longer limited to the 3 fundamental pillars of SEO (technical, content and links).
A consultant specialized in SEO and AI optimizes various types of content, including images, videos, social networks and audio content, guaranteeing maximum visibility on all platforms. Your website should become a reference on the web and a source for conversational AI.
6. Featured in reference sources
LLMs are more likely to cite reliable and credible sources. If your content is featured in reference sources such as Wikipedia, academic sites or reputable publications, it is more likely to be used by LLMs, to generate more accurate and informative responses.
By appearing in so-called reference sources, your content is therefore more easily accessible to LLMs and their users.
7. Personalized, contextual answers
Search engines want to provide more personalized and contextual answers to user queries.
As a specialist and expert in SEO web copywriting, I can help you structure your content so that it is better adapted to these personalized queries, thus increasing your relevance and visibility on the various marketing channels.
Example of AI-optimized queries
I asked You.com about the query "who is stephanie barge" and Perplexity on "find me an SEO consultant in the Alpes-Maritimes".
Here's what the conversational AIs tell me:
🔝 Réponse de You.com en vidéo sur "qui est Stéphanie Barge" 👇
🔝 Perplexity's video response to "find me an SEO consultant in the Alpes-Maritimes" 👇
Here is another query tested on Microsoft Copilot. The query is "find me a magic school in France". This one first gives another of my clients, namely Double-Fond Formation. Here is the answer in video 👇:
Why choose a freelance SEO to boost your visibility in the era of Generative AI?
- Structure and optimize your content: master the latest technologies and trends in SEO and AI. Your content must be interpreted, read and highlighted by the most advanced algorithms.
- Personalized approach: as a freelance consultant, I offer you a personalized service, tailored to the specific needs of your business. You benefit from complete attention and 100% tailor-made solutions.
- Proven results: with several years of experience and many satisfied clients, I have demonstrated my ability to increase visibility and conversions through innovative and effective SEO strategies.
Ready to optimize your online presence and get a head start on your competitors?
Contact me today and discover how an advanced, AI-centric approach can transform your SEO strategy.
The added value of an SEO consultant for your business
Hiring a freelance SEO is a valuable investment for your business, especially in the digital age where online visibility is essential.
Here's why:
1. Advanced expertise and knowledge
Unlike an often multitasking in-house team, I focus exclusively on your SEO strategy. This allows me to apply advanced and personalized techniques tailored to your industry and specific goals.
You can find me on the magazine
SEO experts from Reactor :
2. Flexibility and adaptability
As a freelancer, I offer you unparalleled flexibility compared to traditional agencies. I can adjust my services to suit your needs, whether for one-off projects or long-term collaboration. This adaptability enables me to respond quickly to changes and your requirements.
3. Cost optimization
Hiring a freelance consultant can be more cost-effective than hiring a full-time employee or an SEO agency.
You pay only for services rendered, without the costs associated with benefits, ongoing training, or agency overheads.
This gives you greater control over your marketing budget.
4. Personalized approach
I prefer a customized approach. Passionate, addictive and hard-working, I invest time in understanding your specific business needs, strategic objectives and target market.
This attention to detail enables me to develop customized SEO strategies, far removed from the standardized solutions often proposed by large agencies.
5. Continuous updating and adaptation to trends
SEO is a constantly evolving field, with frequent updates to search engine algorithms and new search trends.
To remain competitive, freelancers are obliged to keep up to date and adapt quickly to these changes.
This vigilance ensures that your SEO strategy always remains cutting-edge and effective.
Satisfied customers
Q&A, definitions on SEO and Generative AI
Discover the most frequently asked questions on the Web and some definitions
Let me guide you into this new era of SEO and propel your website to success.
Don’t wait any longer, the future of SEO is already here!
Let's talk a little
Let me know about your problems or projects.
