Freelance SEO - Stephanie Barge
Today, Being well ranked on the web is not a luxury, but a necessity.
As an independent SEO consultant, I work with my clients to improve their online visibility and increase their organic traffic.
With a tailored approach based on the latest marketing trends and SEO technologies, you benefit from specialized expertise and personalized attention to get your online presence off the ground.
SEO, what are we talking about?
SEO, or Search Engine Optimization, is a set of practices aimed at improving the visibility and position of a website in organic search results on Google, Bing, YouTube and, for example, Yahoo.
Services of a freelance SEO consultant
Technical SEO
On-page SEO
Off-page SEO
Keywords and search intent
Local SEO
Writing quality content
Google Images SEO
SMO - Social Networks
Content Strategy
Why choose a freelance SEO to boost your visibility?
Online visibility has become essential for the success of any business. An SEO consultant can play a key role in optimizing your website for search engines, increasing your organic traffic and improving your positioning in search results.
Through in-depth analysis and a strategic approach, this professional can transform your online presence, attract potential customers, and ultimately boost your revenue.
SEO referencing service: from SEO audit to continuous improvement
An SEO service is a structured process aimed at improving the visibility and ranking of your website on search engines.
Here are the main typical steps of an SEO service:
1. SEO Audit
- Website Analysis : assessment of the current state of the site in terms of structure, content, and technical performance. Local visibility study, national and international e-reputation.
- Competitive analysis: study of competitors to identify opportunities and threats.
- Keyword Analysis: Researches keywords relevant to the industry and target audience.
2. Definition of the SEO strategy
- Goals: Defining clear, measurable goals, such as increasing traffic, improving rankings for specific keywords, etc.
- Action plan: development of a detailed plan including actions to be taken in the short, medium and long term.
3. On-Page Optimization
- Optimization of existing content: improvement and creation of new quality content, optimized for targeted keywords.
- HTML tags: optimization of title tags, meta descriptions, headers (H1, H2, etc.), and image alt attributes.
- Site architecture: improving the structure of the site for better navigation and indexing by search engines.
- Creating pages.
- Using Structured Data
- .
- Internal mesh.
4. Technical optimization
- Site performance: improved loading speed, mobile compatibility, and security (HTTPS).
- Indexing: ensuring that important pages of the site are well indexed by search engines and that crawlers are not blocked and are well directed.
- Technical Fixes: Fix technical errors like broken links, incorrect redirects, 404 pages, orphaned pages, etc.
5. Off-Page Optimization
- Netlinking: acquisition of quality backlinks from relevant and authoritative websites.
- Linkbaiting: promoting content to attract natural links and traffic.
- Social networks: use of social networks (adapted to your sector of activity) to strengthen your visibility and the engagement of your targets.
6. SEO tracking and reporting
- Performance tracking: Using tools like Google Analytics and Google Search Console to monitor site performance.
- Reporting: Regular reporting to present progress, results achieved and necessary adjustments.
- Adjustments: adaptation of the strategy based on the results and changes in search engine algorithms.
7. Continuous improvement
- SEO monitoring: monitoring trends and algorithm updates to maintain and improve site ranking.
- Testing and optimization: implementing A/B testing and other optimization techniques to continuously improve site performance.
Ultimately, SEO service is an ongoing and evolving process.
It requires time, a strategic approach and constant adaptation to meet the changing demands of search engines as well as user behaviors.
7 Steps to Validate Before Working with a Freelance SEO Consultant
Working with a freelance SEO consultant can be a great way to boost your website's visibility and increase your organic traffic without hiring an expensive SEO agency.
Here are the steps to working effectively with a freelance SEO consultant:
1. Identifying your visibility needs
- Analysis of the existing situation: clearly define your marketing objectives (increase in traffic, improvement of local ranking, better conversions, etc.).
- Budget: establish a realistic budget.
2. Search and selection of the consultant
- Freelance platforms: use platforms like
, Collective.work, Upwork, Freelancer or Malt to find SEO consultants.
- Skills: Make sure the consultant has skills in on-page, off-page, technical SEO and data analysis.
3. Maintenance and evaluation of objectives
- Interview: arrange an interview to discuss your project, your goals and your sector of activity.
- Skills and expertise: Ask technical questions to assess the freelancer's area of expertise.
- Visibility strategy: ask what type of strategy is planned to achieve your goals. For example, ask for a rolling schedule.
4. Definition of objectives and KPIs
- Goals: Be clear and detailed about what you want to accomplish.
- KPIs: identify the key performance indicators that will be used to measure success (e.g. organic traffic, conversion rate, keyword ranking, local positions by target cities, number of followers or views of your videos/or posts, etc.).
5. Drafting a contract
- Task details: include a clear description of the services to be provided.
- Calendar: Set important deadlines and milestones.
- Payment: define the payment method (payment per service, per hour or flat rate) and the terms.
- Confidentiality: add confidentiality clauses if necessary, copyright, distribution, etc.
6. Start of the project
- Initial Brief: provide the consultant with all the necessary documentation and access (Google Analytics, Search Console, CMS, local directories and Google Business listing).
- SEO audit: the first step often consists of a detailed SEO audit of your current site and your visibility (e-reputation, social networks and local presence).
- Action plan: the consultant must provide you with an action plan based on the results of the audit.
7. Regular monitoring and SEO reporting
- Reports: Set up regular reports (weekly, bi-weekly or monthly) to track progress.
- Meetings: schedule appointments via video conference or in person.
Q&A about being an independent consultant
Discover the most frequently asked questions on the web: how to become a freelance SEO consultant, essential skills, average rates, key steps to get started, recommended training and how to evaluate the effectiveness of an SEO strategy.
Do you want to gain better visibility on the web with a freelance SEO?
Let's talk a little
Need a website redesign, of a netlinking strategy to increase your domain rating ? Tell me about your problems or projects.
